Our
Approach
Once, humans marveled at the ocean’s mysteries. Now, we confront its fragility.
This is the time to innovate, to rebuild, and to seize the opportunity to inspire a global movement of ocean restorers.
We founded Oceans 2050 to focus on strategies that bridge the gap between people and the planet by empowering ocean changemakers, scaling innovative technologies, enabling transformational initiatives, and developing public tools to accelerate the restoration of abundant oceans by creating a connected experience right at our fingertips.
This is our moment to create a legacy of ocean abundance for future generations.
Our Principals
A Model for Coastal Leadership
The coastal city is a powerful unit of change because this is where people live, raise families, build livelihoods, and feel a sense of home.
The Blue Cities Alliance helps coastal cities thrive by making ocean restoration practical at the city scale, aligned with local culture and economic priorities.
BCA brings the right people, projects, data, and investment into alignment, turning a city’s relationship with the ocean into a shared direction, a visible plan, and real outcomes people can see and celebrate.
Building Blue Cities
1
Restore Abundant Oceans
Rebuild marine life, improve ecosystem health, and restore the natural systems that support coastal economies and quality of life.
2
Strengthen Coastal Resilience
Protect communities from growing risks by investing in healthy coastlines, natural infrastructure, and long-term adaptation.
3
Support Thriving Communities
Connect restoration to economic opportunity, public spaces, culture, tourism, education, and civic pride. Celebrate progress.
A Way Forward for Coastal Cities
The Blue Cities Model
How It Works
Start With Place
Every coastal city has its own relationship with the sea. We begin there, with the stories, culture, economy, coastline, and people that make each city distinct.
Envision the Future
We help the city imagine where it wants to be by 2050, as a clear future people can see, support, celebrate and help build, shaped by the city’s relationship with the sea.
Build the Pipeline
A Blue City builds the future through a pipeline of real projects that can be funded, built, and seen, from restored shorelines and cleaner water to stronger waterfront economies.
Celebrate Progress
We make progress visible, so residents, leaders, funders, and partners can see what is changing, what is working, and what comes next. Celebrate the wins.
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Alexandra Cousteau
Co-Founder, President
Alexandra Cousteau, granddaughter of Jacques-Yves Cousteau, is an award-winning advocate for ocean restoration and abundance. As a leading figure in ocean activism, Alexandra collaborates with world leaders across sectors to influence, convene and mobilize action to achieve measurable outcomes.
She is a sought after adviser for some of the world’s most ambitious environmental organizations and projects. Alexandra has been a Senior Adviser to Oceana, the largest NGO focused exclusively on oceans, since 2011, was named a National Geographic Explorer and a Young Global Leader with the World Economic Forum, and was awarded an honorary doctorate from her alma mater Georgetown University.
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Carlos Duarte
Chief Scientist
Professor Carlos Duarte has published more than 900 scientific papers and been ranked the world’s top marine biologist and was awarded the prestigious Japan Prize for his groundbreaking contributions to our understanding of marine ecosystems and pioneering research on blue carbon.
Together with various UN agencies, Duarte developed the concept of Blue Carbon, which builds on his research showing mangroves, seagrasses and salt marshes to be globally relevant carbon sinks.
Focused on developing nature-based solutions to climate change and evidence based strategies for restoring abundance to the oceans by 2050, he conducts his research across all continents and most marine ecosystem types.
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Fritz Neumeyer
CEO, Principal of Studio
As CEO and Co-Founder, Fritz has been shaping Oceans 2050's organization, strategy and concepts since its inception.
He is a professional architect with an avid interest in philosophy, science, and sport. Educated in the classics, with a Master’s from ETH Zurich, his role is delivering the architecture of ocean restoration.
He applies his unique skillset to design the Oceans 2050 ecosystem using architectural theory, practices and systems design while creating first-of-its- kind digital tools for the ocean community.
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Matt Campbell
Principal of Studio
Dr. Matt Campbell is a globally recognized leader in nature-based technology and engineering. He has founded three companies that have led the market in innovative nature-based solutions for ocean restoration.
Matt is a professional engineer with over 20 years of experience in natural system design around the world. He holds six US patents and has numerous peer-reviewed publications on natural system engineering.
As co-founder and principal of the Oceans 2050 Studio, he will continue his ambition of bringing abundance to our oceans and coastal communities.
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Alex Moulton
Chief Creative Officer
As CCO, Alex leads Oceans 2050’s brand strategy, design, and creative vision.
Most recently, Alex was Chief Creative Officer at Trollbäck + Company, the design firm behind the United Nations SDGs. He has led brand strategy and design for 35 TV/streaming networks, including Disney+ and PBS, and has led branding initiatives for Apple, CBRE, Chase, and Sesame Workshop.
Alex’s two decades of design leadership and media production experience enable Ocean’s 2050 to engage global audiences at scale with access to top creative talent.